Sunday, September 24, 2006
& it Tastes Great!
I just watched a Dateline NBC piece about infomercials. Dateline created a pill that they claimed would moisturize your skin "from the inside out". They hired a production company to make the infomercial and a doctor, a host and a group of testimonial people that all said how effective the product was. The problem was, the product wasn't effective at all. It was really...Nestle Quik! The host (who shall remain nameless since we have the same agent) lost all credibility when she acknowledged that, despite her claim, she'd never tried the product. What's the difference between an actor in a 30 second commercial and a host of a 30 minute infomercial? Well, in the first you're "an actor" playing a character, probably even given a different name (He likes it, hey Mikey!). In the latter, you're being yourself and if you say you "use it and like it", you should really use it and like it! I understood the difference between acting and endorsing when I was six. I was hired to promote arguably the worst flavor of ice cream Baskin Robbins ever created. I graced the posters and smiled my way thru the campaign. But when I made personal appearances and people asked me if I liked the flavor, I honestly said that I preferred Jamocha Almond Fudge. As a post script, I saw the host from the infomercial on the season premiere of Criminal Minds and ...she's a really good actress!