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Monday, July 30, 2012

Diary of a Kickstarter Campaign: Gaining Momentum

By most accounts, the middle of a Kickstarter campaign is where you hit a lull and backers drop off drastically. I think by holding off putting up my project video until the middle of my campaign, I avoided that. Six days ago, when I added the video, my project was 33% funded. Today, I'm 72% funded with 11 days to go. I felt a huge rush of relief when I reached 50% funding! One 'bad' thing happened this week with my Kickstarter project. There was a suggestion to have a vanity URL, which you get by simply checking a link in settings. Supposedly that makes your project easier to find. Sadly, it also deleted all 300+ 'Likes' that my project had. Since popularity on Kickstarter is based not only on backers & dollars but also on "Likes', this sent my project into Kickstarter oblivion. Even with the increase in numbers, it's no longer listed on the popular page. So I would suggest if you want to use a Vanity URL, you add it at the launch of your campaign. Right now I'm feeling cautiously optimistic. I love when my family and friends get excited and call when they see that I have a new backer. Another great thing happened this week, when five of my previous backers increase their pledge amounts. I'm so excited about knitting up the rewards and having people out for ranch visits. One supporter is even having me knit her ring bearers' pillow for her upcoming wedding. What an honor. I can't tell you how much your support is appreciated. Look at the amazing illustrations that Sean McHugh did for me.

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